
What Do the Alternatives Actually Cost
Most therapists think DIY is cheaper. This calculator shows the real cost when you factor in your time, lost clients, and hidden fees.
Calculate Your True Monthly Cost
Adjust the settings below to see what your website actually costs when you factor in everything.
Your Practice Details
This is your hourly value for time spent on website tasks
One-Time Setup Costs
Monthly Ongoing Costs
HOW These Hidden Costs Add Up
Time = Money
Every hour you spend on website updates/maintenance is an hour you can't spend with clients. At $150/hour, even 1-2.5 hours monthly adds up fast.
Lost Opportunities
Poor website design costs you clients. When potential clients can't find what they need or don't trust your site, they move on to another therapist.
Hidden Fees
Templates, professional images, plugins, and add-ons quickly add up. What starts as a "cheap" solution becomes expensive when you need it to actually work.
Side-by-side comparison
See how the platforms compare across all the factors that matter for therapists.
Feature | Insite | Wix | Squarespace | GoDaddy | Professional |
---|---|---|---|---|---|
Monthly Platform Cost | $49 | $39 | $36 | $30 | $199 |
Therapist-Specific Design | ✓ | ✗ | ✗ | ✗ | ✓ |
Psychology Today Optimization | ✓ | ✗ | ✗ | ✗ | ✓ |
HIPAA Compliant Website | ✓ | ✗ | ✗ | ✗ | ✓ |
Monthly Updates/Maintenance Hours | 0 hours | 2 hours | 1.5 hours | 2.5 hours | 1 hour |
Avg. Lost Clients/Month | 0 clients | 2 clients | 2 clients | 3 clients | 0 clients |
True Monthly Cost | $49 | $939 | $861 | $1,305 | $349 |
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